Articles, Seminars, Industry News

CUSTOMER LOYALTY: 4 ways to retain your customers
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It is important in today’s competitive market to stay connected to your customers, keep them loyal to your store and coming back to buy frequently. There are countless challenges to “steal” your customers—other specialty retailers, outdoor or sporting goods retailers, … Read More

Tap your database to boost sales!
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One of the most frequent questions that I’m asked as a consultant is “how can I increase sales?” While there are many possible responses, this article will focus on a simple yet under-tapped solution — the customer database. Whether you’re … Read More

Build shop awareness AND boost sales for less than twenty five cents!
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On a recent sales trip, I was reminded how powerful a simple logo sticker can be. At the end of a meal in Hood River, the server brought the check along with two of the restaurant’s stickers, a survey card … Read More

Boosting Surfboard Sales in Today’s Confusing Market!
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It’s been nearly 10 years since the closure of Clark Foam—an event that initially sparked dismay, frustration and uncertainty among surfboard shapers, glassing factories and surf shops around the world. In the aftermath however, a tremendous surge of innovation and … Read More