Build shop awareness AND boost sales for less than twenty five cents!
On a recent sales trip, I was reminded how powerful a logoed sticker can be. At the end of the meal, the server brought the check along with two of the restaurant’s stickers, a survey card and an invitation to join their mailing list. For the rest of the trip through Oregon, the restaurant (6th Street Bistro) was proudly promoted on the bumper of my rental car. In retrospect, I couldn’t recall another time when I had been given a sticker by any business….thus sparking this article.
In my travels, I see stickers from Encinitas surfboards and Ron Jon surf shop on cars from many states. Do they raise shop awareness? YES! Do they increase in-store and online sales? VERY LIKELY!
With rising costs and lots of marketing options these days, stickers are an overlooked yet highly effective investment for any retailer who wants to boost awareness of their shop, build customer loyalty, keep marketing costs low and ultimately grow sales.
Here’s an example of a company boosting the brand awareness AND sales of its coffee on Facebook by offering free stickers.
Stickers are very inexpensive if you stick to some basics. Be sure to work with a printer that uses quality materials! There are a lot of very cheap, poor quality stickers out there—they crack, peel and fade quickly and are a poor reflection of your business!
- Use one of the “optimal” printing sizes–75” x 3” rectangle/oval or 3” square/circle
- Keep logo artwork simple and easy to read—limit to 3 colors or less
- Print at least 2500 units on 3-4 mil white vinyl—print 2 or 3 different colorways for variety
- Add city, state if applicable—don’t bother with phone number or website
Jim at Specialized Screenprinting in Santa Ana, CA provided this sample sticker pricing:
4.75” x 3” rectangle/oval or 3” x 3” square/circle on white vinyl
1000 2500 5000 unit cost
1 color $0.36 $0.21 $0.15
2 colors $0.51 $0.27 $0.18
3 colors $0.67 $0.34 $0.22
What about giving a sticker to every person who walks through the door? Keep a pile at the counter, put one in every bag and online order! We all like unexpected gifts, plus it creates an opportunity to start a conversation and hopefully build a long-term relationship with that potential customer. Cost to retailer (2 color, 3” square sticker) = 18 cents; potential sales return = HUGE!
How about putting a shop sticker on the back of beach chairs, surfboards, paddleboards, skateboards, etc.? This is free advertising while adding exposure for your shop on the beach, by the pool, in the lakes and throughout the community.
For more insight on stickers & other high-quality private label products to help increase shop awareness and improve profits, contact Dave Seehafer at Global Wave Ventures, 949-466-4110, info@globalwaveventures.com